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Join date: Aug 7, 2024

About

Raquell Silva is the Marketing Manager at Ficstar, a leading Canadian enterprise web-scraping company. She has led Ficstar’s marketing and strategic communication since 2023, bringing over a decade of experience in B2B marketing, SEO, and data-driven content strategy. With a double major in Business Administration and Industrial Engineering, she specializes in translating complex data-extraction technology into clear, strategic narratives for enterprise audiences. Raquell develops market positioning, SEO programs, and thought-leadership content that helps organizations understand the impact of large-scale data collection on pricing, automation, and competitive intelligence. Areas of Expertise:

  • Enterprise Web Scraping & Data Strategy

  • SEO & Organic Growth for Technical Industries

  • B2B Marketing & Go-to-Market Positioning

  • Pricing Intelligence & Competitive Data Use Cases

  • Cross-functional Project Leadership


LinkedIn: https://www.linkedin.com/in/raquells/

Overview

First Name
Raquell
Last Name
Silva

Posts (95)

Jul 12, 2026 ∙ 10 min
How Product Teams Use Competitor Product Data for Gap Analysis
Product teams use competitor product data, including feature sets, pricing, catalogs, specifications, and reviews, to run gap analysis that pinpoints what customers want but the current product does not deliver. The practice has moved away from a once-a-quarter slide exercise toward continuous, data-fed intelligence. The single most useful tool is a buyer-weighted feature comparison matrix, not a checklist of features competitors happen to have. At Ficstar, where we process over 1 billion...
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Jul 12, 2026 ∙ 7 min
State of Anti-Bot Technology in 2026: What Data Teams Need to Know
Anti-bot technology in 2026 has become a layered defense system that combines behavioral analysis, device fingerprinting, machine learning, and live threat intelligence to separate automated traffic from real users. For data teams, this matters in two directions at once. Bots distort the analytics you rely on, and the same defenses built to stop malicious bots also block the legitimate web data collection that fuels pricing intelligence, market research, and AI training. At Ficstar, where we...
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Jul 12, 2026 ∙ 7 min
Best Competitor Price Monitoring Services in 2026
Choosing a competitor price monitoring service comes down to one question: can it deliver accurate, current pricing data at the scale your catalog actually needs? Most retailers we talk to don't struggle to find a tool. They struggle to find one that keeps working once competitor sites change, anti-bot defenses tighten, and SKU counts climb into the tens of thousands. At Ficstar, we've run competitor price monitoring for enterprise retailers since 2005, and price monitoring now makes up...
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Raquell Silva

Raquell Silva

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Marketing Manager

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