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Join date: Aug 7, 2024

About

Raquell Silva is the Marketing Manager at Ficstar, a leading Canadian enterprise web-scraping company. She has led Ficstar’s marketing and strategic communication since 2023, bringing over a decade of experience in B2B marketing, SEO, and data-driven content strategy. With a double major in Business Administration and Industrial Engineering, she specializes in translating complex data-extraction technology into clear, strategic narratives for enterprise audiences. Raquell develops market positioning, SEO programs, and thought-leadership content that helps organizations understand the impact of large-scale data collection on pricing, automation, and competitive intelligence. Areas of Expertise:

  • Enterprise Web Scraping & Data Strategy

  • SEO & Organic Growth for Technical Industries

  • B2B Marketing & Go-to-Market Positioning

  • Pricing Intelligence & Competitive Data Use Cases

  • Cross-functional Project Leadership


LinkedIn: https://www.linkedin.com/in/raquells/

Overview

First Name
Raquell
Last Name
Silva

Posts (97)

Jul 28, 2026 ∙ 8 min
Best Real Estate Data Providers in 2026
The best real estate data provider depends on what you're trying to do with the data. A mortgage lender underwriting loans needs different records than a commercial broker pulling lease comps, and both need something different from a PropTech startup feeding a valuation model. Most teams compare providers like CoStar, ATTOM, and Zillow, companies that own proprietary datasets and sell access to them. But there's a second path that often gets overlooked: collecting the exact data you need...
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Jul 28, 2026 ∙ 7 min
Best Hotel and Hospitality Data Providers in 2026
Hotel revenue teams now make pricing and forecasting decisions on data that changes by the hour. Room rates, availability, amenities, and guest reviews move constantly across hundreds of booking sites, and the providers who organize that information have become essential infrastructure for the industry. To pick the right one, we compared the leading hotel and hospitality data providers in 2026 on what they actually measure, how broad their coverage is, and the type of decision each one...
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Jul 12, 2026 ∙ 10 min
How Product Teams Use Competitor Product Data for Gap Analysis
Product teams use competitor product data, including feature sets, pricing, catalogs, specifications, and reviews, to run gap analysis that pinpoints what customers want but the current product does not deliver. The practice has moved away from a once-a-quarter slide exercise toward continuous, data-fed intelligence. The single most useful tool is a buyer-weighted feature comparison matrix, not a checklist of features competitors happen to have. At Ficstar, where we process over 1 billion...
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Raquell Silva

Raquell Silva

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Marketing Manager

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