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Join date: Aug 7, 2024

About

Raquell Silva is the Marketing Manager at Ficstar, a leading Canadian enterprise web-scraping company. She has led Ficstar’s marketing and strategic communication since 2023, bringing over a decade of experience in B2B marketing, SEO, and data-driven content strategy. With a double major in Business Administration and Industrial Engineering, she specializes in translating complex data-extraction technology into clear, strategic narratives for enterprise audiences. Raquell develops market positioning, SEO programs, and thought-leadership content that helps organizations understand the impact of large-scale data collection on pricing, automation, and competitive intelligence. Areas of Expertise:

  • Enterprise Web Scraping & Data Strategy

  • SEO & Organic Growth for Technical Industries

  • B2B Marketing & Go-to-Market Positioning

  • Pricing Intelligence & Competitive Data Use Cases

  • Cross-functional Project Leadership


LinkedIn: https://www.linkedin.com/in/raquells/

Overview

First Name
Raquell
Last Name
Silva

Posts (83)

Apr 14, 2026 ∙ 10 min
How to Choose the Best Competitor Price Monitoring Solution (2026)
What's the difference between a pricing team that stays ahead of the market and one that's always reacting to it? In most cases, it comes down to the quality of their competitive data. Choosing the right competitor price monitoring solution means evaluating three things: data accuracy you can trust, update frequency you can act on, and technical infrastructure that won't break when target websites change. Get those right and competitive pricing becomes a genuine advantage. Get them wrong and...
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Apr 10, 2026 ∙ 7 min
8 Steps to Run a Successful Web Scraping POC (Proof of Concept)
A well-structured Proof of Concept (POC) solves this before it becomes a production problem. Rather than proving you can scrape at scale, a good POC proves you can deliver pricing data that is accurate, normalized, matched to the right SKUs, and integrated into the systems your team actually uses. This guide walks through 8 concrete steps, from defining the business decision your data needs to support, to scoping the right test sample, building a layered product matching pipeline, normalizing
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Apr 9, 2026 ∙ 9 min
Best Competitor Price Monitoring Services for Retailers in 2026
The best competitor price monitoring services for retailers in 2026 fall into three categories: fully managed services , self-service SaaS platforms , and enterprise AI platforms . Managed services handle everything end-to-end and suit large enterprise catalogs. Self-service SaaS platforms cost less but require in-house maintenance. Enterprise AI platforms add optimization on top of monitoring and are built for the largest retailers. At Ficstar, we have worked with 200+ enterprise retailers...
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Raquell Silva

Raquell Silva

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Marketing Manager

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