From Product Description to Competitor Intelligence Tracking competitor prices sounds simple. But in practice, most companies struggle before they even begin. Product catalogs are rarely clean, SKU lists are incomplete, and competitor product URLs are often unknown. The same product can appear under different names, pack sizes, or descriptions across retailers. This is why enterprise product matching exists. Instead of relying on perfectly structured product data, modern sy

At Ficstar, we use a mix of three things to get the highest possible web data accuracy. We use NLP, plus some smart statistics, and finally, human checks to make sure everything is right. By combining the speed of machines with the careful eye of people, we make sure every piece of data is reliable. I`m going to walk you through the key steps of our process. These are the same steps we use to help our clients keep track of prices and stay competitive online.